Marketing spend that behaves like an investment. Not an expense.
Growth strategy and hands-on execution for teams who've outgrown guesswork, from the operator who owned $10M+ a year in media across seven markets at Traveloka.
I've owned the budgets, not just reported on them.
Melinda Tongdee
Founder, OTW Motion · Toronto
Rotman School of ManagementMBA, University of Toronto
Platform certifiedGoogle Ads, Search Ads 360, Display & Video 360, Amazon DSP, The Trade Desk, Pinterest, Reddit Ads, Vistar Media
Where this was builtTraveloka, Agoda, BMO Insurance, IPG Mediabrands, FedEx, Neutrogena, OGX, Aveeno, The Plik Digital.
I've spent nine years in growth, most of them running acquisition with real money on the line. Four of them were at Traveloka, the $3B travel-tech unicorn, where I was promoted four times and finished in product management. Since then I've managed programmatic investment at IPG Mediabrands and led acquisition at BMO Insurance.
At Traveloka I also found more than 10% in paid media savings without any loss of revenue. The person who scopes your engagement is the person who does the work.
Results
What I take on
Scoped as a standalone project or ongoing fractional work, whichever the problem actually needs.
Bring me the growth problem.
A short brief beats a scheduling back-and-forth. Fill in what's known, leave the rest.
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